The digitalisation of market research, like that of most industries, has risen significantly over the last few years. The global pandemic has accelerated this trend, driving new technologies, new channels to market, and evolving customer behaviours.
The digital transformation of the research space is essential and beneficial, as it’s allowed technology to be developed and provided us access to untold quantities of data.
As we look ahead and plan for the future, what trends should we be looking out for in the market research sector 2025 onwards? As well as the powerful benefits they bring to both sides of the table.
Shifts in interaction between team members is set to change, with skilled individuals applying their knowledge at different stages of the project life cycle. This will drive development of customer interfaces and lead to more people providing input based on their specific industry experience
Although social listening has been around for a number of years now, it’s expected to become commonplace when researchers want to support their data in the coming years. Access to instant evidence and in-depth conversations about brands and products can be a powerful tool if needed.
Much the same as social listening, AI is increasingly being used for data collection amongst consumers and customers. However, as the technology behind AI becomes more intuitive, researchers are beginning to use AI to automatically try and tease more information from respondents when an open-ended question is asked.
Surge in popularity for voice assistants such as Siri, Alexa and Cortana has led to new channels of research likely to open up and potentially transform the research industry forever. In fact did you know we speak an average of 125 words per minute in a conversation, whereas we only type about 35 a minute. Resulting in researchers being able to gain more insights quicker than we are now, with more in-depth and rich qualitative answers.
With many predictions for the future, where do you think we should focus our innovation efforts within the market research industry for the next exciting decade? Alternatively if you’re looking to start a career in the market research sector, visit our jobs board today!