How communication, storytelling, and collaboration can set candidates apart in market research roles
In a field that thrives on numbers, patterns, and precision, it’s easy to assume that technical prowess is all that matters in market research. But in today’s landscape, where insights must drive action, soft skills are just as critical as hard data. In fact, communication, storytelling, and collaboration are often what separate good researchers from great ones.
Market research is no longer confined to spreadsheets and statistical software. The best insights come alive when they’re understood, shared, and acted upon. Whether you're decoding consumer behaviour or influencing product strategy, how you convey findings can be as important as the findings themselves.
Let’s look at the three soft skills that can truly elevate a market research professional:
The ability to clearly explain research findings to stakeholders, many of whom may not have a background in data or analytics is crucial. Strong communicators know how to:
Hiring managers increasingly seek candidates who can be both analytical and articulate. A well-designed dashboard is only as powerful as the story that accompanies it.
Data tells a story but not on its own. Market researchers who can weave a compelling narrative around their insights help businesses understand not just what is happening, but why it matters.
Effective storytelling involves:
In presentations, pitches, or reports, storytelling makes data memorable and helps drive decision-making.
Market researchers rarely work in isolation. From partnering with product managers to aligning with marketing or UX teams, collaboration is key.
Valuable researchers are those who:
The ability to collaborate makes research more relevant, more timely, and more impactful.
As AI and automation continue to change the technical side of market research, soft skills will remain uniquely human and increasingly valuable. Tools can crunch numbers; people translate them into meaning.
Whether you’re a candidate looking to stand out, or an employer hoping to build a well-rounded insights team, investing in soft skills is not just smart, it’s essential.
Looking for your next opportunity in market research or your next great hire?
At Naden Blair, we connect data-driven professionals with companies that value both insight and empathy. Start your search today and get in touch with us to discuss.
