Qualitative Research Manager

Qualitative Research Manager, London, £36,000 - 42,000

Our client is the UK’s largest planning and buying agency, with over 1,400 employees based across the UK. Their teams use data, technology and creativity to design communications strategies that build brands and generate sales. They represent some of the greatest brands in the UK and beyond, both big and small. These include Sky, British Gas, Sony, Vauxhall, DFS, TUI, The Coca-Cola Company and Tesco. They are a multi award-winning agency who truly believe in training and developing their staff.

Job Overview

• They are looking for a Research Manager to work within their small qualitative research team.  As a Research Manager, you will play a key part in the team, supporting senior staff, overseeing the work of junior team members and working with planners and clients alike to ensure that their campaigns are grounded in a true understanding of people and what makes them tick. 
• The role presents the opportunity to work across a range of clients from different sectors, for example Tesco and the Army.
• You will have day to day responsibility for managing one to two people.

The role

• No two days are ever the same – you will be working across a range of different clients, categories, and objectives. They encourage the use of innovative techniques and approaches so you will be up to date about developments in qual research and have an understanding when to employ them.
• You will have the opportunity to work on external client projects as well as supporting the agency in putting insight at the heart of their work and working on insights to feed into new business.

What you will need

• A proven track record and expertise in qualitative research including f2f moderation experience.
• Strategic thinking, entrepreneurial ability to spot and drive new opportunities for revenue generation or thought leadership
• Excellent communication skills – able to present complex ideas in a clear and engaging way
• Client management skills
• An appreciation of quantitative research and how qual and quant research work together
• Whilst direct experience of media and comms research is not necessary, a passion for media, communication and brands is a must