Qualitative Director




Advertising & Branding, Brand & Comms, Consumer / FMCG, Financial Services, Media/Social Media, Qualitative


£65,000 to £90,000 Per Annum



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Director, Qual  London/Newcastle/remote £65-90,000

Now 8 years old, our award winning client is a strategic research consultancy, headquartered in the UK, with projects spanning the globe.

They work at the intersection of data, human behaviour, technology and creativity, using qual and quant techniques to provide sharp thinking for some of the world’s biggest brands (from HSBC, Vitality, and ASOS to Sky, Disney and ITV).

Their current specialisms are in media and finance, but they are keen to diversify into other sectors (by bringing in the right people with the right level of credibility and experience).

The role in a nutshell:

Despite the current economic climate, business is booming and they are eager to bring on board an experienced professional to lead their qual team (working alongside their quant specialists, and reporting into the MD).

As the Director, you will be responsible for shaping and delivering our agency qual offer, with an emphasis on projects, people, clients and financial management.

Your skills and experience:

  • Typically, 7+ years’ experience, with a working knowledge of boutique insight agencies
  • A proven track record of delivering winning proposals (including new innovative methodologies where appropriate)
  • A qual practitioner but able to work in mixed method teams
  • Ability to cross sell effectively across all methodologies we offer, bringing in the right expertise as required


They have offices in central London and Newcastle. However, given new remote ways of working, they are open to applicants from across the UK.





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