Qualitative Director




Advertising & Branding, Brand & Comms, Consumer / FMCG, Qualitative, Retail


£50,000 to £70,000 Per Annum


North London

Contract Type


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Qualitative Director 50-70,000, N London / remote 

Our client believes in being brave, being bold and taking pride in their intelligence to deliver powerful insights for their clients. They are excited by the new, always hunting for fresh insight and new ideas. They have a supportive and family-style culture where you will be encouraged to experiment and innovate new ideas. The role can be split between the office (North London) and home so a good work life balance will be achieved.

To be successful in their small, friendly agency, you will not only need to demonstrate a high technical capability but also be able to demonstrate:

  • Insatiable curiosity – you’ll put the spotlight on new insights, inspire clients to try fresh ways to connect with their customers and drive forward their business strategy
  • Powerful insight – you’ll see opportunities where others see weaknesses, you’ll read between the lines to find the insight that provides a true grasp of how your clients audience feels
  • Dynamic activation – you’ll turn insight into action for your clients

They are looking for a talented and experienced Insight professional with a passion for qualitative insight. You will be:

  • completely comfortable to lead mixed methodology projects of all sizes, (even though expertise leans towards qual)
  • highly skilled in moderation and facilitation (client-viewed)
  • accomplished account manager who can juggle numerous projects at any one time, whilst producing high quality outputs at speed
  • able to write added value reports that demonstrate strategic thinking & drive activation for our clients
  • able to write winning proposals / pitches
  • able to demonstrate account growth and project profitability
  • a team player who can coach and motivate junior team members


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