Head of Human Insight

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HEADBRAND

Sector

Advertising & Branding, Brand & Comms, Branding, Innovation & NPD, Market Research, Qualitative, Strategy

Salary

Competitive

Benefits

Competitive

Town/City

England

Contract Type

Permanent

Closing Date

07/01/2022

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Head of Brand and Communications Research

Looking for an expert in the human insights team.  A senior who can grow and evolve the function, which sits at the heart of the agency and its future strategy. They’re looking for a strategic and creative insights expert who can set the standard for insights within the agency and reframe challenges for them and their clients.

They reframe brands for an ever-changing modern world by combining creative excellence with technology-led solutions.  They help clients with their business challenges now, and plan for their business opportunities next. It’s a more progressive, more effective way of working.  No matter how much bigger they’ve grown; from humble beginnings of 4, to a 200 plus agency & part of global network. No matter what, theri focus is still their people.

The Role

On a macro level, the role exists to champion human insight in all its forms and potential, across the agency and within the wider network, including partnering with other agencies to turbo charge their insights capabilities. On a day-to-day basis, that responsibility will involve:

- partnering with pitch, account, and client teams to develop research approaches, then driving these across the full remit of the work, from conducting research to identifying and sharing insights

- partnering with the Data Insight team to unite qualitative learnings with those from quantitative research, social listening, data science and data strategy

- managing and training the existing team and recruiting new members as we grow

- partnering with freelance talent if methodological expertise doesn’t sit within the agency

- developing new ways to conduct research to meet emerging needs, whether through training or trial and error

- working across the agency on internal and external initiatives and thought leadership

- working with management across the agency to increase insight integration and identify new opportunities

 

About You

- Have experience in research, branding or advertising, with at least five of those years spent leading research projects and/or teams

- Be comfortable running both projects and teams – someone who can lead interviews and evaluate, as well as champion the findings

- Have methodological expertise in at least one of core qualitative research, ethnographic research, semiotic research or cultural analysis, and experience working in integrated teams with the other specialisms

- Be adaptable. We  work on projects across ad campaigns, branding, experience, innovation, and product/proposition development

- Be a collaborative self-starter, as adept at spotting and launching new opportunities as they are in partnering with mixed teams

- Be comfortable working with ambiguity, in rapidly changing situations and with different people

- Have a passion for insight, strategy and creativity, and a drive to unite them in their work

 

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