Director Quant - Quant

Quant Director 

Job Title: Quantitative Research Director with Consumer Demand Segmentation

Location: Central London - hybrid 
Department: Research, Insights, Strategy

About the Role:

We are seeking a dynamic strategic Quantitative Director who will oversee our quantitative research approaches to strategic briefs. We are seeking someone who is excited to combine innovative & more traditional quant methodologies alongside other research methodologies such as unprompted analytics, qual, semiotics to best answer developing client needs in a tech driven world. This role is ideal for a seasoned research leader who thrives in dynamic, agency environments, has strong knowledge of corporate client environments and brings a deep understanding of demand drivers across categories, channels, and behaviors.

You will be responsible for designing and managing high-impact research programs, guiding cross-functional stakeholders, and delivering data-driven insights that shape product, marketing, and growth strategies.

Key Responsibilities:

• Lead quantitative research initiatives focused on understanding consumer needs, behaviors, and preferences across markets and segments. Candidate must feel comfortable understanding how quant works in conjunction with other research methodologies
• Design and manage complex research studies (e.g., segmentation, conjoint, maxdiff, tracking, demand forecasting, pricing elasticity).
• Translate business questions into research hypotheses and actionable plans using the most appropriate quantitative methodologies.
• Leverage advanced analytics and statistical tools to extract insights from large datasets and surveys.
• Synthesize findings and turn into strategic recommendations - compelling data lead narratives that drive strategic decisions for marketing, product, and commercial teams.
• Manage relationships with external vendors and partners to ensure high-quality execution of research projects.
• Mentor and lead junior researchers or freelancers, fostering best-in-class research practices and professional growth.
• Collaborate closely with cross-functional teams, including Strategy, and Data Science, to integrate insights into the broader business context.

Qualifications:

• 8+ years of experience in quantitative market research, with a strong focus on consumer demand analysis.
• Proven expertise in designing and executing complex research methodologies (e.g., segmentation & conjoint).
• Solid understanding of statistical and data analysis approaches and tools (e.g., SPSS, R, Python, Excel, Tableau, or similar).
• Strong communication skills, with a demonstrated ability to influence executive stakeholders through clear and compelling insight storytelling.
• Experience managing research teams and vendor partnerships.
• Master’s or PhD in a relevant field (e.g., Statistics, Economics, Behavioral Science, Marketing Research, or related field) preferred.

Preferred Attributes:

• Experience in CPG, retail, tech, or other consumer-focused industries.
• Passion for understanding what drives consumer behavior and demand in ever-evolving markets.
• Ability to operate in both strategic and hands-on capacities.
• Experience working on multi market research programmes. 
• Ability to turn insight into strategy