Advertising & Branding, Brand & Comms, Consumer / FMCG, Data Science/Analytics, Quantitative


£65,000 to £80,000 Per Annum





Contract Type


Share this Job

Director of Analytics

Strategic MR and Insight agency that works at the intersection of culture and commerce to create change, specialising in brand, innovation and business strategy are looking for a Director of Analytics to join their growing business. They have an emphasis on expansive thinking, a reverence for richness of insight and the creative flair to deliver commercial impact.

Qualifications and Experience

BSc and/or MSc in statistics, mathematics, physics, econometrics, physics, business intelligence, behavioural science, actuarial science or related areas.15+ years of analytical experience

Specialised Software

SPSS Sawtooth / LighthouseVisual Basic & Excel (advanced)R (not compulsory)Q (not compulsory)


Technical expertise

Pricing (Van Westendorp’s Price Sensitivity Meter (PSM), Willingness to pay, Gabor Granger, Brand & Price Trade-off, MaxDiff, Choice modelling/Conjoint, Bespoke pricing methods)Clustering (Latent class, k-means, Hierarchical clustering, two-step clustering)Classification & Prediction (linear and non-linear regression analysis, Discriminant analysis, Decision Trees)Data Reduction & Mapping (Factor analysis, Principal Components, Correspondence analysis, Multi-dimensional scaling, Ad-hoc composite measures)Prioritisation & Optimisation (Drivers analysis, weighted importance, MaxDiff, Choice modelling/ Conjoint, Total Unduplicated Reach and Frequency (TURF), Bespoke trade-offs)Text analytics (natural language processing)



Also this Director position with contribute to the development and delivery of the business goals and have the ability to deliver commercial solutions to clients.


You may also be interested in...

Research. For decision makers. Found in 1987 my client has been combining a research skillset with a consultancy mindset. We help clients solve problems, create opportunities and build better brand
Salary: £6,500,000 to £7,500,000 Per Annum Sector: UX/CX/CUSSAT, Strategy, Qualitative, Quantitative, Market Research Contract Type: Permanent Town/City: England
Research Manager ~40K- 50k depending on experience Full-time role – 9-5.30pm – Permanently working from home – UK based Research Agency HIring MY client is a UK based B2
Salary: £40,000 to £50,000 Per Annum Sector: B2B, Brand & Comms, Strategy, Market Research Contract Type: Home Based Town/City: England
Quantitative Research Manager My client a Research and Planning agency is a highly respected agency specialising in brand strategy and communications. We carry out qualitative and quantitative
Salary: £40,000 to £50,000 Per Annum Sector: Advertising & Branding Contract Type: Permanent Town/City: london
Junior Customer Success Associate, London, SE1 Full Time, £25K FTE Hybrid Working Ever wondered how new products get green lit, or how companies figure out the target market for a new
Salary: £25,000 Per Annum Sector: Advertising & Branding, UX/CX/CUSSAT, A.I, Market Research Contract Type: Permanent Town/City: England
Research Exec/Senior Research Exec Pharma qual and/or quant Our client a market research company that specialises in the pharmaceutical sector. Based in London and New York and operating a hyb
Salary: Competitive Sector: Pharma/Healthcare, Brand & Comms, Qualitative, Quantitative Contract Type: Permanent Town/City: England