Advertising & Branding, Brand & Comms, Consumer / FMCG, Data Science/Analytics, Quantitative
£65,000 to £80,000 Per Annum
Director of Analytics
Strategic MR and Insight agency that works at the intersection of culture and commerce to create change, specialising in brand, innovation and business strategy are looking for a Director of Analytics to join their growing business. They have an emphasis on expansive thinking, a reverence for richness of insight and the creative flair to deliver commercial impact.
Qualifications and Experience
BSc and/or MSc in statistics, mathematics, physics, econometrics, physics, business intelligence, behavioural science, actuarial science or related areas.15+ years of analytical experience
SPSS Sawtooth / LighthouseVisual Basic & Excel (advanced)R (not compulsory)Q (not compulsory)
Pricing (Van Westendorp’s Price Sensitivity Meter (PSM), Willingness to pay, Gabor Granger, Brand & Price Trade-off, MaxDiff, Choice modelling/Conjoint, Bespoke pricing methods)Clustering (Latent class, k-means, Hierarchical clustering, two-step clustering)Classification & Prediction (linear and non-linear regression analysis, Discriminant analysis, Decision Trees)Data Reduction & Mapping (Factor analysis, Principal Components, Correspondence analysis, Multi-dimensional scaling, Ad-hoc composite measures)Prioritisation & Optimisation (Drivers analysis, weighted importance, MaxDiff, Choice modelling/ Conjoint, Total Unduplicated Reach and Frequency (TURF), Bespoke trade-offs)Text analytics (natural language processing)
Also this Director position with contribute to the development and delivery of the business goals and have the ability to deliver commercial solutions to clients.