Associate Director




Advertising & Branding


£600,000 Per Annum


bonus & pension



Contract Type


Closing Date


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We’re looking for an Associate Director for the Quantitative Consumer Research team. There are currently 20 people in the Quant team, ranging from new starters to 20 year veterans.

We’re looking for someone to work on our ad-hoc projects across the range of industry leading media, entertainment and tech clients that serves. This role would particularly focus on our growing client portfolio in the sport and iGaming (sports betting, casino etc.) sectors.

What type of work does this team do?

All projects are designed bespoke to the needs of our client’s brief, following consultation with them about their core business challenge.  We are methodology agnostic and  use a range of traditional and cutting edge methods – whatever is best suited to the job. This means every project is different and offers a wide variety of opportunities for the team.

Examples of this team’s exciting work include:

  • Mirrors & Windows: an MRS award-winning study for YouTube on how people’s identity informs what they love to watch, and what that means for the UK media industry
  • A series of studies to help Sky decide how to design their new TV set ‘Glass’, which was so sensitive it was kept top secret for 2 years - even from MTM colleagues and Sky colleagues.
  • A deprivation study for Google across Europe to understand the hidden value of its product suite and how this impacts on brand perceptions.
  • A series of football studies for the European Football Association (ECA) looking at the modern football fan, women’s football which have been presented widely at conferences across Europe
  • Evolving the Sky Sports customer base via a segmentation which led to the increased support of women’s sport (1st ever All-Women Fight Night created) and informed content commissioning of a Snapchat show
  • Helping Entain (owners of Ladbrokes etc) develop Virtual Reality content to modernise sports betting
  • A ground-breaking hybrid segmentation using 1st party behavioural data from the client’s database, fused with attitudinal survey data in order to drive product development, audience targeting and identify growth opportunities for a leading iGaming operator.
  • A tier-one iGaming client wanted to understand what drives players of different verticals, across 9 markets including the UK. We conducted quant to understand the needs, drivers, motivations & behaviours of players. Through qual we created player personas to allow our client to tailor marketing plans to boost acquisition.


What would you do?

  • Leadership for smaller projects, or being part of a bigger team with coaching of juniors for large-scale research and insight projects, supporting Quant Directors
  • End to end project management - managing timelines, deliverables and budgets across our field and data suppliers and by liaising with colleagues
  • Delivering concise analysis and engaging outputs and collaborating throughout projects with colleagues across qualitative research and commercial strategy to ensure a seamless project
  • Line management of colleagues
  • Opportunity to attend and present at conferences

What are the development opportunities for this new role?

MTM offers a range of training elements, incl. on-the-job training, company-wide (e.g. confidence training, proposal writing, AI etc.), team-specific (e.g. stats, first-party data etc.) and external training. You’ll get to work on cutting-edge approaches with some of the brightest and most experienced media researches.  We put a lot of emphasis on personal development with objectives reviewed regularly. We let people find their own path in terms of specialism and aren’t too formal about promotions. We believe that somebody should be promoted when they’re ready and not when the rules say it’s ok to promote them.

Why is this such a great opportunity?

As a boutique, We offers you the chance to make a big impact quickly, get the credit for it, and develop at your own pace.  We believe strongly in finding a path for development that suits your aspirations, and we’re expanding quickly so there’s always new initiatives to get involved with.  You’ll learn from highly experienced seniors but you’ll be able to carve out your own style.  You’ll rub shoulders and build hybrid projects with experts from adjacent disciplines too, which is a great learning opportunity. And you will work alongside multiple disciplines, such as strategic consultants, so can continuously learn and evolve.

What are the benefits?

  • A bonus based on both individual and team performance of up to 10%
  • Support towards career development (to become a certified member of the MRS for example)


  • External yearly training budget of £500
  • Employer pension 5%
  • Private health insurance
  • Life insurance and income protection
  • Childcare & eye test vouchers
  • Company paid flu vaccination
  • 25 days of holidays a year, plus birthday off
  • Extra days holiday for length of service


What are the key things we’re looking for?

  • Demonstrable experience within a research agency; technically competent in quantitative research in the field of media, entertainment and/or tech (essential)
  • Experience in iGaming and sports research

Motivated and excited by competing f

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