How To Prepare For Your New Market Research Job Role In 2023

How To Prepare For Your New Market Research Job Role In 2023


Have you recently switched market research job roles? Are you looking forward to making a good impression with your new employer? Alternatively, are you thinking of changing career paths and want to join the market research industry?

Here’s everything you need to know about market research and how to prepare for your new market research job role…


A career in market research is a super choice if you like rewarding projects and thrive in an environment that requires analytical, collaborative and creative skills. A market research role often pays well and yields many benefits, due to the endless market research opportunities across the world, you’ll be able to achieve long-term growth and success.

There are two main types of market research; qualitative and quantitative. Qualitative is perfect for those looking to meet new people, liaise with colleagues and study competitors or consumer behaviour. Whereas quantitative research is more suited to those who like gathering, analysing, and interpreting data.

If you’re unsure which role is right for you, taking a career assessment can help you find the best match. Alternatively, you could consult a recruitment specialist and get advice from a market research recruiters.


So now we’ve got the basics out the way… here’s how you can prepare for a market research job role.


Market research roles often require a bachelor’s degree in subjects such as business analytics, data science or psychology. Others may just require you to have experience working in a research environment or have an understanding of different research methods, so it’s essential you have some education or knowledge before applying.

To see the exact requirements for market research roles, then you could look up online job sites for a market research jobs or of course our website which will have current vacancies listed.

What’s more, it’s important to keep yourself up to date with the latest market research trends, events and updates to give you a good foundation. Whilst building your market research foundation it’s also wise to read a few job descriptions to see if the type of roles you’re looking at truly match your career goals.


Some other ways you can prepare for a market research job role are:

?Searching popular upskilling opportunities such as training courses or seminars that may help you broaden your knowledge.

?Looking up analytic tools and statistical packages to familarise yourself with commonly used technology before entering a job role. Some examples include SPSS, Python and R.

?Be pro-active and talk to others who already work in the market research industry to get their thoughts.


Start applying for your next job role and click here. To read our previous industry related blogs, tell us about your recruitment needs or to see our current vacancies within Market Research and Branding, please visit our website