How To Make The Most Of Your Market Research Role

How To Make The Most Of Your Market Research Role


As a market research professional, your role is to gather and analyse data to help your organization make informed decisions. But how can you make the most of your market research role and ensure that your work is having the impact you want it to? Whether you're looking to advance your career, gain more visibility within your organisation, or simply make a bigger impact with your work, there are steps you can take to achieve your goals.

In this blog post, we'll explore some strategies for making the most of your market research role, including how to clearly communicate the value of your work, build relationships with key stakeholders, and position yourself as a thought leader in your field.


Be specific in your goals

Do you want extra training to help you develop? More responsibility? A pay rise or promotion? If you’re planning to use any of these as a negotiation tool, it’s important to be prepared with evidence of your work and development, and focus on your achievements and work performance that would justify the next step in your career and why you deserve the advancement. You’ll also need to prove how this would benefit the organisation if you were able to advance in your role


Be considerate

Acting disrespectfully could reduce your chances of making the most of your market research role and create a problem for your employer. If you’re feeling unhappy, frustrated or concerned, telling everyone and making it no secret the fact you’re looking elsewhere runs the risk of making you a disruptive and hostile presence in the company. This could put off your employer from accommodating your goals or considering you for future positions.

Instead, organise a private meeting with senior members of the team and approach your concerns with respect and open-mindedness. Be sure to explain your thoughts clearly and let them know of the outcomes you're looking for and that you’re outgrowing your current job role.


Be prepared

If you’re going to tell your employer that you’re on the lookout for other opportunities, then you need to be prepared to follow up on this should your employer not be able to accommodate your demands that have previously been discussed.

The best course of action is to make sure you have an idea of the job market, and potentially talk to us about the market in our field of expertise to understand if your expectations are realistic. Then you can be confident to apply for roles in the near future.


In conclusion, as a market research professional, it's important to understand how to make the most of your role and ensure that your work has the impact you want it to. By clearly communicating the value of your work, setting clear goals, developing a strong professional network, and advocating for yourself, you can get what you want in your job and achieve your career aspirations. To read our previous industry related blogs, tell us about your recruitment needs or to see our current vacancies within Market Research and Branding, please visit our website